After you have set the stage about your company’s competitive positioning with your Investment overview slide, be prepared to take a deeper dive into the competitive landscape.  More often than not, VCs won't know the competitive landscape for your marketplace off hand so be sure to have information about all of the existing competitors. 

However, provide more insight than a mere list of other firms.  All too often entrepreneurs only provide a slide of competitor logos or a brief description of each company.  While that's a helpful start, VCs also want to know how those companies are positioned relative to yours.  Make sure that you explain why your model is better and how you're going to beat them.  This will help VCs appreciate your business and it will demonstrate your effectiveness at communicating as a manager.

Also be sure to provide information about your competitors that will make it easy for VCs to conduct due diligence.  VCs are going to do the diligence whether you make it easy for them or not.  However, by making it easy VCs will appreciate your ability to operate as a parnter.

A great way to present your strategic positioning is through the use of a 2x2 matrix.  I found a webpage on the University of Cambridge's website which describes these (click here).  These diagrams help investors understand what how you are differentiated from the competition in terms of two key facets.