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Note The Milestones Before Your Next Round

One really smart entrepreneur just sent me an executive summary that included a list of milestones that they expected to achieve after closing this round of fundraising.  I found this to be a valuable addition to the executive summary for a couple of reasons.

First, this section (which was no more than a few bullets) demonstrated that they understand the fundraising process, making me feel more comfortable with their ability to manage the fundraising side of the business going forward. 

Second, this shed a little light on 'how' they are thinking about building their company.  By highlighting their next steps, I have a better understanding of how they are prioritizing operational initiatives.

Space is always tight in an executive summary, but if you can spare one line to rattle off what you intend to achieve with the capital you are raising (in order to prepare for your next round of funding) you will look even more sophisticated to investors.

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