Doug Imbruce and his team at TheU.com spent the week trying to change the world. 

Doug is a media savvy visionary who until this week I have only known as a great guy and an innovative entrepreneur.  However, I learned something new about Doug this week - he has unique character required to stand up and do what is right even when it's unpopular or uncommon to do so.

He and his team recently came across an news article that increasingly sounds like a recycled story - a person is going to die without surgery and the funding for the operation was pulled at the last minute, leaving patient and family out in the cold. 

While he didn't know this person, he felt he could leverage his knowledge of the Internet to make a difference.  He took action by raising awareness of the issue - he created a digital petition, spread the story around the web and emailed the company's CEO.  In part due to his efforts the company reversed their position and the surgery is now set to take place next week.  Probably a life saved.

It would have been easier for Doug not to do anything about this, but he did.  I guess the message that I took from this was that maybe we could all do a little more.

If nothing else, next time you bump into Doug Imbruce buy him a drink.