One of DFJ Gotham’s portfolio companies Drop.io (run by my friend Sam Lessin) just launched Presslift, another service that leverages their core technology platform. The new service enables public relations professionals to supercharge their press releases. The old static text releases can now be replaced with press releases that include rich media (photos, videos, audio), have robust access controls, generate detailed reach reports and automated distribution to Twitter, Facebook, and beyond.

The team believes that this service addresses a major pain point felt by the public relations community who sought a more effective way to leverage social media. Some of Presslift’s early adopters in the PR world have become supporters. Here are a few quotes from a recent press release:

Drop.io has already partnered with agency Porter Novelli. PN's EVP, Global Director, Social Media Stephanie Agresta told PRNewser, "we have been an active supporter in launching the product and are committed to using it for our content and for our clients."

Steve Rubel, SVP, Director of Insights at Edelman Digital has also demoed the application and told PRNewser, "The biggest differentiator here is the drop.io feature set and the team's track record for innovation. We're excited about the potential for using it for virtual events."

For the tech community, this service offers another interesting example of what the Drop.io technology platform can enable via their API – a company to watch. For the PR professionals, Presslift represents an opportunity to create more value for your clients by leveraging the power of pictures, video and social media.