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I have written about the role of barriers in scaling IT companies. I think it’s worthwhile to explore the different types of barriers that you might have or look to create in your business.

While no framework is perfect, I categorize them into three groups:

1. Deterrents: Barriers that erode as your competitors scale their operations,
2. Scale Advantages: Barriers that strengthen as your operation’s relative scale increases, and
3. Static Advantages: Barriers that are unaffected by the relative scale of your operation versus your competitors.

Each category can provide robust or weak barriers. What differs is how the strength of the barriers is determined.

I will explore each of these categories in coming posts.