I just finished reading Stumbling On Happiness by Harvard psychologist Daniel Gilbert. Despite the connotation of the title, the book isn’t much of self-help read. Rather, it’s a somewhat depressing (yet extremely interesting) deep dive into the fallacies of the human mind that mitigate our ability to predict what will make us happy.

While I think it’s an interesting book that’s worth reading regardless of your profession, I think it’s a particularly relevant book for aspiring entrepreneurs who have yet to make the leap into their first venture. While the book is not focused on entrepreneurs or startups, it provides an interesting framework that can help would-be entrepreneurs to better evaluate the decision to start a company. Put another way, by helping us to understand the capabilities and limitations of the way the mind forecasts future happiness, entrepreneurs would likely be more effective evaluating the decision to start a company.

Worth a read in my opinion.