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Starting Your Company
Starting A Company Isn't A Marathon; It's Just 10,000 Steps  
Zen Entrepreneurship:  10 Tricks For Finding Inner Peace While Running Through A S&@t Storm
Starting A Company (And VC) Are Like Playing Fast Food:  You're Going To Eat Some Purple Pickles  
Startup Karma:  The More You Give, The More You Get 
CEO-Company Alignment 
What To Name Your Company
Leverage The Existing Value Chain
Your Company Is Who It Hires
Top Five Ways To Find Talent
First Mover Disadvantage
VC Backed Startup Success Rate
Keep Your Cap Table Simple
Mitigate Gatekeeper Risk
Check Your Ego
Don't Count Your Chickens Until They've Laid Eggs  
Should You Outsource Development? 
It's Not Abour Perfection, It's About Iteration 
Two-Sided Markets:  Which Side First? 
Two-Sided Markets:  Density 
Keep Your Revenue Drivers On The Grid
What VCs Want From Revenue Models & Customer Experience  

Scalable Models
The Three Types Of Scalable Information Technology Companies  
Marketing Companies 
Data Synergy:  Scaling Information Companies 
Scaling Without Barriers - A Riskier Bet 
How To Evaluate Barriers 
Types Of Barriers:  Deterrents 
Types Of Barriers:  Scale Advantages  
Types Of Barriers:  Static Advantages  
Barriers:  The Best Defense Is A Good Offense  
Catch 22:  You Don’t Have Barriers Until You Scale – Can You Raise Capital?  
Key Types Of IT Company Data  
Not All Data Is Created Equal  
Data Synergy - Scaling Information Companies  
Can Sliver Companies Become Big Businesses?

Build Your Company
Baking:  How To Make The Best Of It  
Hiring Is Like A Grab Bag - Aim For B+ Or Better 
Listen - Do Your Own Customer Service 
Minimum Viable Team 
The Value Of Diversity  
Clone Syndrome:  Don't Hire People Like You  
Hiring A Product Lead:  Process Managers vs. UX Savants  
Invest Behind Pain  
Do Less, Slower 
Why We Brainstorm   
How We Brainstorm  
Setting Your Company's Pricing  
Not All Press Is Good Press    
Has Your Startup Hit A Dead End? 
Dead End?  Spin-Off A Derivative Business  

Sales Management
Sales Management Intro   
Hiring Well   
Nailing The Sale   
Maintain The Customer  
Be Wary Of The Instant Yes  

Being A CEO
Hard Skills Are For Beginners  
What A CEO Should Do  
CEOs Need To Check Out  
You're Ignorant    
When Do CEOs Scale? 
The Rule Of The One-Way Street  

Exiting
How To Avoid Being Burned By An Earn-Out
Base The Earn-Out On Simple Metrics
Base The Earn-Out On Metrics You Can Control
Ensure Access To Resources 
Keep The Earn-Out Period Short 
Why VCs Don't Like Earn-Outs 
Earn-Outs Should Only Be Upside 

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